Features Ad Serving

Ad Targeting

By applying targeting criteria, you can target, control, restrict and limit ad delivery to your desirable visitors. Below is the comprehensive list of restriction types.

Geographical Targeting (Geo-Targeting)

Language - Example: English, Spanish, Vietnamese
Country - Example: UK, Spain, France, China
City - Example: Chicago, London, Sydney
Continent - Example: Asia, Europe, Africa
US state, Canadian province, and Great Britain region
Geographical region, area, and province for other countries
US Metropolitan Code
Within a radius of a city or any latitude/longitude point
US Phone Area Code
US Zipcode and Canadian Postal Code
GPS latitude/longitude coordinate via Geolocation API
Internet Provider/Carrier or Organization from IP mapping - Example: Comcast, Verizon, Sprint

Date & Time

Day of Week - Example: Monday to Sunday
Time of Day or Dayparting - Example: 09:00 - 17:00
Start & End Date - Example: November 10, 2012 to December 20, 2012

Metric Quota/Maximum

Hourly raw or unique impressions
Hourly raw or unique clicks

Daily raw or unique impressions
Daily raw or unique clicks
Daily conversions or transactions
Daily revenue

Monthly raw or unique impressions
Monthly raw or unique clicks
Monthly conversions or transactions
Monthly revenue

Total raw or unique impressions
Total raw or unique clicks
Total conversions or transactions
Total revenue

For each Visitor

Frequency Capping - Example: maximum 5 impressions per hour
Time Capping - Example: do not show this ad again to the same visitor in an hour
Audience Targeting - Example: do not show this ad if visitor already saw ad XYZ
Visitor's IP address - Example: 200.201.202.*
Visitor's Hostname/Domain of IP from DNS Lookup - Example: *.myisp.com
Browser - Example: Firefox, Internet Explorer, Chrome, Safari, Opera, web spiders and also different versions of the same browser
Device - Example: any mobile or tablet device, iPhone, iPad, Android, BlackBerry, Nokia, Windows Phone, etc.
Operating System and Platform - Example: Windows, Linux, Macintosh, iOS, Android, SymbianOS
Referring Page is the source page where the visitor comes from
Ad Placement Page is the current page where the visitor is viewing/browsing

Other Targeting Criteria

Setup Ad Targeting

Click on any individual ad, zone, group or campaign
Click on tab "Restrictions" to view, modify existing restrictions or add a new restriction

For your convenience, you can use the restriction wizard to quickly setup common restrictions for a new ad.