Features Ad Serving
Ad TargetingBy applying targeting criteria, you can target, control, restrict and limit ad delivery to your desirable visitors. Below is the comprehensive list of restriction types.
Geographical Targeting (Geo-Targeting)
- Language - Example: English, Spanish, Vietnamese
- Country - Example: UK, Spain, France, China
- City - Example: Chicago, London, Sydney
- Continent - Example: Asia, Europe, Africa
- US state, Canadian province, and Great Britain region
- Geographical region, area, and province for other countries
- US Metropolitan Code
- Within a radius of a city or any latitude/longitude point
- US Phone Area Code
- US Zipcode and Canadian Postal Code
- GPS latitude/longitude coordinate via Geolocation API
- Internet Provider/Carrier or Organization from IP mapping - Example: Comcast, Verizon, Sprint
Date & Time
- Day of Week - Example: Monday to Sunday
- Time of Day or Dayparting - Example: 09:00 - 17:00
- Start & End Date - Example: November 10, 2012 to December 20, 2012
- Hourly raw or unique impressions
- Hourly raw or unique clicks
- Daily raw or unique impressions
- Daily raw or unique clicks
- Daily conversions or transactions
- Daily revenue
- Monthly raw or unique impressions
- Monthly raw or unique clicks
- Monthly conversions or transactions
- Monthly revenue
- Total raw or unique impressions
- Total raw or unique clicks
- Total conversions or transactions
- Total revenue
For each Visitor
- Frequency Capping - Example: maximum 5 impressions per hour
- Time Capping - Example: do not show this ad again to the same visitor in an hour
- Audience Targeting - Example: do not show this ad if visitor already saw ad XYZ
- Visitor's IP address - Example: 200.201.202.*
- Visitor's Hostname/Domain of IP from DNS Lookup - Example: *.myisp.com
- Browser - Example: Firefox, Internet Explorer, Chrome, Safari, Opera, web spiders and also different versions of the same browser
- Device - Example: any mobile or tablet device, iPhone, iPad, Android, BlackBerry, Nokia, Windows Phone, etc.
- Operating System and Platform - Example: Windows, Linux, Macintosh, iOS, Android, SymbianOS
- Referring Page is the source page where the visitor comes from
- Ad Placement Page is the current page where the visitor is viewing/browsing
Other Targeting Criteria
- Keyword/Contextual Targeting
- Competitive and Companion Positioning
- Share of Voice or Share of Impression
Setup Ad Targeting
- Click on any individual ad, zone, group or campaign
- Click on tab "Restrictions" to view, modify existing restrictions or add a new restriction
For your convenience, you can use the restriction wizard to quickly setup common restrictions for a new ad.
Other Articles in Ad Serving
Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.
- Ad Formats and Ad Dimensions
- Ad Optimization
- Ad Tag and Serving Code
- Ad Tracking
- Competitive & Companion Positioning
- Default and Secondary Zone
- Email Ad Serving
- Mobile Ad Serving
- Native Ad Serving
- Priority in Serving Frequency
- Roku Ad Serving
- Secure Ad Serving with SSL
- Text Link Ads
- Video Ad Serving
- VMAP Video Ad Serving
- Zone Targeting and Campaign Targeting
Cannot find an answer for your question? Ask our Customer Care team
- Maximum/Target Quotas
"You can set an upper limit for impressions, clicks, conversions, or revenue for an ad, group, or zone. When it ..."
- Gross Impression and Unique Impression
"An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. One visitor ..."
- What is a conversion? What is a transaction?
"Cost per action (CPA) is a measurement for ad effectiveness. This method is ideal for advertisers since it only count ..."
- Target ads by visitor city, group of cities or within a radius
"You can limit ad serving to visitors from a specific city, a group of cities, or within a radius of ..."
- Gross Click and Unique Click
"Similar to impressions, a gross click is counted every time a visitor clicks on the ad. It includes duplications and ..."