Features Ad Serving
Ad Targeting
When you create a new ad, it has no restriction and therefore can be shown to anyone, anywhere, anytime. However, that is not always the case because you or your advertisers might want to target certain group of viewers to enhance relevancy and quality. By applying targeting criteria, you can target, control, restrict and limit ad delivery to a specific audience at specific time and place. For your convenience, you can use the restriction wizard to quickly setup common restrictions when creating a new ad.
Setup Ad Targeting
- Click on any individual ad, zone, group or campaign
- Click on tab "Restrictions" to view, modify existing restrictions or add a new restriction
Below is the comprehensive list of available restriction types and their examples:
Geographical Targeting (Geo-Targeting)
| Restriction | Examples |
|---|---|
| Language | Show to visitors who speak English, Spanish Don't show to visitors who speak Polish, Vietnamese |
| Country | Show to visitors from Poland, Vietnam Don't show to visitors from Canada, Spain |
| City | Show to visitors from Chicago, Illinois Don't show to visitors from Pacifica, California |
| Continent | Show to visitors from Europe Don't show to visitors from Asia |
| State, Province, Region | Show to visitors from California, USA Don't show to visitors from Newfoundland, Canada |
| US Metropolitan | Show to visitors from Seattle-Tacoma WA Don't show to visitors from Odessa-Midland TX |
| Within a radius of a GPS latitude/longitude coordinate (IP mapping or Geolocation API) | Show to visitors within 100 miles of Chicago, Illinois, United States (41.85,-87.65) Don't show to visitors within 200 miles of Rome, Italy (41.9,12.5) |
| US/Canada Phone Area Code | Show to visitors within 408, 650 Don't show to visitors within 416 |
| US Zipcode and Canadian Postal Code | Show to visitors within M4T Don't show to visitors within 95111, 95116 |
| Internet Provider/Carrier or Organization (IP mapping) | Show to visitors using Comcast Don't show to visitors using Verizon |
Date & Time
| Restriction | Examples |
|---|---|
| Start & End Date | Show between these dates June 1 - June 30 Don't show between these dates May 1 - May 20 |
| Day of Week | Show on Monday, Friday Don't show to visitors on Saturday, Sunday |
| Time of Day or Dayparting | Show during these hours 09:00, 10:00 Don't show during these hours 02:00, 03:00, 04:00 |
Ad Metrics
| Restriction | Examples |
|---|---|
| Hourly Impressions (gross / unique) | Maximum 500 gross impressions per hour |
| Hourly Clicks (gross / unique) | Maximum 10 gross clicks per hour |
| Daily Impressions (gross / unique) | Maximum 5,000 gross impressions per day |
| Daily Clicks (gross / unique) | Maximum 100 gross clicks per day |
| Daily Conversions or Transactions | Maximum 10 transactions per day |
| Daily Revenue | Maximum 100 USD in revenue per day |
| Share of Voice or Share of Impression | Maintain around 30% of impressions in ZoneXYZ |
| Monthly Impressions (gross / unique) | Maximum 50,000 gross impressions per month |
| Monthly Clicks (gross / unique) | Maximum 5,000 gross clicks per month |
| Monthly Conversions or Transactions | Maximum 100 transactions per month |
| Monthly Revenue | Maximum 1,000 USD in revenue per month |
| Total Impressions (gross / unique) | Maximum 50,000 gross impressions in total |
| Total Clicks (gross / unique) | Maximum 5,000 gross clicks in total |
| Total Conversions or Transactions | Maximum 100 transactions in total |
| Total Revenue | Maximum 1,000 USD in revenue in total |
Audience
| Restriction | Examples |
|---|---|
| Frequency Capping | Don't show if this visitor has viewed it 10 times within the last day |
| Time Capping | Don't show to this visitor again until 30 minutes later |
| Audience Session Targeting | Don't show if visitor recently saw ad ABC |
| Visitor's IP Address | Show to visitors with IP like 200.201.202.* Don't show to visitors with IP like 200.201.202.0/24 |
| Visitor's Hostname/Domain (DNS Lookup) | Show to visitors from *.mit.edu Don't show to visitors from *.treasury.gov |
| Browser | Show to visitors using Chrome Don't show to visitors using Opera |
| Device | Show to visitors using Android Don't show to visitors using iPhone |
| Operating System / Platform | Show to visitors using Windows Don't show to visitors using Linux |
| Referring Page | Show to visitors came from this page example.com/good.html Don't show to visitors came from this page example.com/bad.html |
| Ad Placement Page | Show to visitors viewing this page example.com/interesting.html Don't show to visitors viewing this page example.com/boring.html |
Other Targeting Criteria
| Restriction | Examples |
|---|---|
| Keyword/Contextual Targeting | Show if the ad tag has keywords PremiumDon't show if the ad tag has keywords Travel |
| Competitive and Companion Positioning | Show on the same page with ad ABC Don't show on the same page with ad XYZ |
Other Articles in Ad Serving
Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.
- Ad Formats and Ad Dimensions
- Ad Optimization
- Ad Tag and Serving Code
- Ad Tracking
- Competitive & Companion Positioning
- Default and Secondary Zone
- Email Ad Serving
- Mobile Ad Serving
- Native Ad Serving
- Priority in Serving Frequency
- Roku Ad Serving
- Secure Ad Serving with SSL
- Text Link Ads
- Video Ad Serving
- VMAP Video Ad Serving
- Zone Targeting and Campaign Targeting
Cannot find an answer for your question? Ask our Customer Care team
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