Help Center Manage Your Account Ad Targeting using Restrictions

Start/End Date

You can set an advertisement to display only within a specific date and time with a Start/End Date restriction.

At the Start date and time, the ad will become Active. At the End date and time, the ad will expire. When it expires, its status will be changed to Inactive and it will be removed from the ad rotation. Note: If you extend the end date for an expired ad, you will also need to update its status to Active before it begins serving again.

Calendar / Ad Schedule

For your convenience, you can view the ad schedule, when each ad starts and ends, for the whole account or for any specific zone. This calendar allows you to quickly visualize which ads are currently active, which ads already expired and which ads will start in the near future.
  • For the whole account: you can view a summary calendar of start/end dates of all ads from the menu "Tools / Targeting Summary".
  • For a specific zone: click on a zone name, click on tab "Restrictions" and click on tab "Ad Restrictions".


  • Display the ad starting April 1, 2014 until April 30, 2013.
  • Display the ad starting May 15, 2014 at 11:50 until June 25, 2013 at 20:15.

Other Articles in Ad Targeting using Restrictions

Learn about ad targeting and restrictions ad serving such as frequency capping, geo-targeting, quota, roadblock, flight date, etc.

Cannot find an answer for your question? Ask our Customer Care team