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Help Center Reporting

Description of ad serving metrics. List of different ad performance and ad tracking reports.

Ad Metrics i

  • Ad Event, Ad Engagement and Ad Interaction
  • Click-Through Rate (CTR)
  • Gross Click and Unique Click
  • Gross Impression and Unique Impression

Overview i

  • How accurate is ad tracking and reporting?
  • How can I exclude deleted entities from stats reports?
  • How can I subscribe to RSS stats feeds?
  • How do I change the reporting period?
  • How do I compare between total and breakdown reports?
  • How do I generate breakdown reports?
  • How do I send the email statistic reports to my advertisers or myself?
  • Overall Report
  • What are different chart types?
  • What is a Report Trigger?

Site Reports i

  • Site Report - Excluded Domains
  • Site Report - From Domains
  • Site Report - From Pages
  • Site Report - Visited Domains
  • Site Report - Visited Pages

Visitor Reports i

  • How are technical specifications collected from visitors?
  • Visitor Report - Crawlers and Bots
  • Visitor Report - Detailed Clicks
  • Visitor Report - Detailed Views
  • What are popular browsers and operating systems?
  • What are visitor records?

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Featured

  • What is ad serving?
    Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program.
  • Why should I choose AdSpeed adserver?
    Here are the top five reasons why you should choose AdSpeed over other ad servers.

Blog

June 09, 2022

Serving ads during the re-opening phase

During the course of the pandemic, businesses were forced to change the way they do pretty much everything. Demand dropped off the cliff within days, offices went empty, stores forced to close and so many disruptions along the way.

June 01, 2022

Common mistakes with video ad serving (part 2)

There is a great feeling of relief that comes once you are happy with the current script for your upcoming video ad because it is an interesting and convincing video script. However, there's still several pitfalls that you need to avoid and we will discuss them today.

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