Help Center Reporting Overview
Overall Report
This is the overview of ad performance in your account. For each time period (this hour, today, this month, this year, and total), this report shows raw and unique metrics (impressions, clicks, CTR, and revenue). To view a breakdown of a period, you can click on that period.For example: click on 2020 for all the months in 2020. By default, the numbers are for the whole publisher/advertiser account. You can use the drop-down boxes to narrow stats down to an entity such as: a single ad, zone, group, campaign, or an advertiser.
Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- How accurate is ad tracking and reporting?
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I compare between total and breakdown reports?
- How do I generate breakdown reports?
- How do I send the email statistic reports to my advertisers or myself?
- What are different chart types?
- What is a Report Trigger?
Cannot find an answer for your question? Ask our Customer Care team
Related
- How do I change the reporting period?
"These are the steps to generate reports for ads, zones, groups, and advertisers. Basics, CTR, Conversion, and Revenue Reports Follow ..."
- How do I generate breakdown reports?
"When viewing a report for an entity, you have an option to drill down into more details. You can view ..."
- How do I compare between total and breakdown reports?
"The numbers in a breakdown report can be different from the numbers under the Total tab for several reasons: Breakdown ..."
- How do I send the email statistic reports to my advertisers or myself?
"For your convenience, you can schedule an email report to you, your advertiser, client or supervisor. For email reporting, advertisers ..."
- Click-Through Rate (CTR)
"CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks ..."