Help Center Reporting Overview
What is a Report Trigger?
This is a smart reporting feature that allows you to control when to receive the email report. You can apply a trigger to an email report so that it only sends at the specified interval when a condition is met. If the condition is not met, the trigger is not activated and no report will be sent.Trigger Syntax
You can use a simple comparison statement with "THIS" is the most recent number and "LAST" is the number from the previous time period. For a daily report, you can use "TODAY" and "YESTERDAY". For a weekly report, "THIS" is this week and "LAST" is last week. For a monthly report, "THIS" is this month and "LAST" is last month. Examples:THIS>=100000 or TODAY<0.5*YESTERDAY or THIS>3.5*LAST
Example - Impression Drop
You want to receive a report daily for the last 31 days but only if today's impression number is less than 10% of than yesterday's impression number, which means there could be an issue with the ad or the website. The trigger in this case is "TODAY<0.1*YESTERDAY".Example - Impression Surge
You want to receive a report daily for the last 31 days but only if today's impression number is 10 times of yesterday's impression number, which means there could be a surge in traffic, or an attack. The trigger in this case is "TODAY>10*YESTERDAY".Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- How accurate is ad tracking and reporting?
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I compare between total and breakdown reports?
- How do I generate breakdown reports?
- How do I send the email statistic reports to my advertisers or myself?
- Overall Report
- What are different chart types?
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