Ad TrackingOur system can track ad impressions, clicks, conversions and custom events.
ImpressionsAn impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), it will not be counted as an impression.
ClicksWhen a visitor clicks on an ad, a unique tracking URL will record the click details and redirects the visitor to the final destination URL. Click tracking for ads served by a 3rd party ad server might need a click tracking macro.
ConversionsWith the conversion tracking feature, advertisers can put a piece of HTML code to their shopping carts or any e-commerce system to track after-click activities, including conversions, transactions and their dollar values.
Ad EventsYou can track custom ad events and interactions. For example, when an ad is closed or when a video ad is muted.
Other Articles in Ad Serving
Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.
- Ad Formats and Ad Dimensions
- Ad Optimization
- Ad Tag and Serving Code
- Ad Targeting
- Competitive & Companion Positioning
- Default and Secondary Zone
- Email Ad Serving
- Mobile Ad Serving
- Native Ad Serving
- Priority in Serving Frequency
- Roku Ad Serving
- Secure Ad Serving with SSL
- Text Link Ads
- Video Ad Serving
- VMAP Video Ad Serving
- Zone Targeting and Campaign Targeting
Cannot find an answer for your question? Ask our Customer Care team
- What is conversion tracking?
"Advertisers want to know the effectiveness of their advertising campaigns. It often takes many impressions/views to get a click. However, ..."
- Ad Event, Ad Engagement and Ad Interaction
"If you want to track user interactions, engagements or general events for an ad, you can use the ad tracking ..."
- Gross Impression and Unique Impression
"An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. One visitor ..."
- How can I track conversions?
"To track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our ..."
- Destination URL or Click URL
"The destination URL (also called "click URL", or "landing page URL"), is the website address that a visitor goes to ..."