Features Ad Serving

Mobile Ad Serving

Mobile ad serving is a natural extension for any web publishers and we are committed to provide you the tools you need to display ads on your mobile site. Our mobile ad server supports different methods to display mobile ads for the best compatibility with different mobile devices. All image banner ads are responsive on mobile screens because our ad tag includes the necessary CSS rules by default.


Mobile ad serving is included in all of our Premium plans at no extra charge.

Mobile Ad Dimensions

In addition to standard mobile ad dimensions, you can display your own custom ad dimensions. Recommended ad dimensions by the Mobile Marketing Association (MMA) include:
  • Mobile Leaderboard: 300x50, 320x50, 300x75
  • Smartphone Interstitial: 320x480
  • Tablet Interstitial: 768x1024
  • Smaller Phone: 216x36 and 216x54
  • Smaller Phone: 168x28 and 168x42
  • Smaller Phone: 120x20 and 120x30
  • Any other custom ad dimensions for mobile

Mobile Ad Targeting

You can apply a restriction/targeting setting to an ad to show to or hide from all mobile devices, all tablet devices or only certain devices (eg: Android, iPhone, Windows Phone, etc.)

Mobile Web Apps

You can build your mobile web app and embed the standard HTML ad tag into your app. Popular frameworks for web apps that work on multiple mobile platforms include Sencha Touch, jQuery Mobile, Bootstrap, Foundation, etc.

Mobile Native Apps

There are several options to integrate ads into your native app.You can use a web view instance to display ads in your native app: iOS WKWebView and Android WebView. AdSpeed ad tag can also be used within PhoneGap-based native apps. Your app can use native ad serving to fetch ads in JSON format.

Integration - Smart Phones with JavaScript capability

If your target devices are smart phones that support JavaScript, you can use the standard JavaScript ad tag to display mobile ads. These mobile devices include all modern iOS devices (iPhone, iPad, iPod Touch), Android devices, BlackBerry, etc. Internet browsers on these devices are powerful and can display ads much like a standard computer, only with a smaller screen. Thus, the ad size for mobile ads should follow the recommended mobile ad dimensions.

Integration - Older Phones

This approach does not require any special client library or programming knowledge on your side, you can simply paste the HTML code into your mobile website. However, there are several restrictions because of mobile browser's limitations: a) serve only image banner ads with a specific dimension (width and height) and b) only one ad of that dimension can be active at a time. It's similar to a newsletter zone. To use this approach:
  • Click on a zone name
  • Set the zone type to be "Email/Newsletter"
  • Ensure there is only one active ad. This restriction is due to certain mobile browsers might not support cookie
  • Click on "Serving Code" tab and choose the serving code format to be "Simplified"
  • Copy and paste the code into your mobile website

Advanced - Download Mobile Client Code

For a more advanced integration, you can download and write a script to receive and display mobile ads. This is suitable if you want more control in targeting mobile devices, including both smart-phones and basic mobile handsets. It is also suitable if you want to rotate text ads, or a mix of both text and image ads. Learn more


MRAID stands for Mobile Rich Media Ad Interface Definitions. It is a common API that helps mobile ad creators and native mobile app developers to agree on a set of ad interactions and behaviors for mobile interstitial ads, expandable ads, close/click buttons, etc. If an app uses a MRAID-compliant SDK, it is very easy to serve mobile ads from a mobile ad server.


If you have any questions or problems during integration, please contact us

Other Articles in Ad Serving

Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.

Cannot find an answer for your question? Ask our Customer Care team