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How can I support click tracking for external ad servers?
This feature is used when you send AdSpeed's ad tag to another ad server and the other ad server also wants to track clicks for this same ad.By default, the other adserver should be able to record impressions without any problem. However, tracking clicks for ads that are generated dynamically through our iframe/javascript code is different. It requires both ad servers (AdSpeed Ad Server and the other ad server) to support a special parameter, often call a click macro, or URL macro.
Click Macro
The click macro to use in AdSpeed ad tag is r=[ExternalClickTrackerLink]http://g.adspeed.net/...&r=[ExternalClickTrackerLink]
Placing Click Macro into Ad Tag
When generating the serving code for an ad or a zone, you can enter the click macro and the cache-buster macro into the "Custom Parameters" field. For example: if the cache-buster macro is "[RANDOM_NUMBER]" and the click macro is "[ENCODED_CLICK_REDIRECT]" then enter this into the "Custom Parameters":&cb=[RANDOM_NUMBER]&r=[ENCODED_CLICK_REDIRECT]
How It Works
This feature is reciprocal between ad servers and our system fully supports both sides. Here is the click flow:- Overview: AdSpeed -> External Ad Server -> Destination URL
- When a visitor clicks on the ad, AdSpeed records this click first.
- AdSpeed passes to the external click tracker, which in turn, logs this click into their system.
- The external click tracker finally redirects visitor to the destination URL.
Requirements
The external click tracker (from the other ad server) needs to redirect visitors to the given destination URL after processing the click event. For example:http://advertserver.com/clicktracker?goto=http://macrophotos.netIt should redirect to http://macrophotos.net after recording this click.
In the serving code generated by AdSpeed Ad Server, you need to add a special parameter r to the IFRAME/JavaScript requests. Format:
http://g.adspeed.net/...&r=[ExternalClickTrackerLink]
Examples:
<iframe src="http://g.adspeed.net/serv/...&r=http://advertserver.com/click?goto="> ... </iframe> or <script src="http://g.adspeed.net/serv/...&r=http://advertserver.com/click?goto="> </script>
Example - DoubleClick / Google Ad Manager
For DoubleClick to track clicks, they have a special parameter called "ad server macro"%%CLICK_URL_ESC%% (or %c in certain versions), which would be replaced when the ad is served with DoubleClick's click tracking link. When generating the ad serving code in AdSpeed, enter &r=%%CLICK_URL_ESC%% into the Custom Parameter field to allow DoubleClick to record clicks before redirect visitors to the destination link. Then, you can send this ad tag to the publishing partner to enter into its DoubleClick (DFP or Google Ad Manager) ad server.
More conveniently, you can check the box "Insert placeholders for cachebuster and click macro" then generating the ad tag, our ad server will automatically include the 2 popular and default macros.
<script src="https://g.adspeed.net/...&cb=%%CACHEBUSTER%%&r=%%CLICK_URL_ESC%%"></script>
Technical Support
If you have difficulties implementing this setup, please contact our staff with the external click tracking URL for further assistance.Other Articles in Ad Tag
This section describes the ad tag (serving code) with basic and advanced settings. It includes common ad serving setup instructions and answers frequently asked questions when integrating the ad tag into your site, blog or app.
- Accelerated Mobile Pages Project - AMP Ad Tag
- Can I have ads refresh automatically without a page reload?
- How can I avoid document.write warning in Chrome?
- How can I avoid duplicate ads on the same page?
- How can I combine multiple ads in the same placement?
- How can I defer ads until after the page has finished loading?
- How can I display an ad only when it is visible on screen?
- How can I measure ad viewability?
- How can I mix ad dimensions or mix banners with text-link ads?
- How can I put ads into my blog/website?
- How can I serve multiple ad dimensions in the same place?
- How can I serve multiple zones with a single server request?
- How can I turn off ad serving error messages?
- How do I add current timestamp into the serving code?
- How do I display mobile ads using Android WebView?
- How do I display mobile ads using Apple iOS WKWebView?
- How do I integrate AdSpeed mobile ad serving API?
- How do I make ads responsive on mobile devices?
- How do I pass custom data and variables into the ad?
- How do I set up advertising on WordPress?
- How do I setup a companion ad in video ad serving?
- How do I setup a passback ad tag?
- How do I switch to secure SSL/https ad serving?
- Should I use protocol-relative URLs in ad tags?
- What are custom ad serving settings and variables?
- What are different formats of serving code?
- What are different types of ad tag?
- What are the effects of ad blocking software?
- What is the pop-up and pop-under ad tag?
- What is the serving code or ad tag?
- What is WMODE for SWF ads? How can I change it?
- Where is the publisher-side file for iframe busting?
- Why doesn't the provided HTML serving code work?
Cannot find an answer for your question? Ask our Customer Care team
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