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Accelerated Mobile Pages Project - AMP Ad Tag

Accelerated Mobile Pages Project (AMP) optimizes page loading for mobile devices so it loads much faster. Advertising is a critical part of most sites and so the ad serving must also load fast and must be compatible with the syntax of AMP tags. AdSpeed is one of the supported ad servers. Below is an example amp-ad tag when used on an AMP-powered web page:
<amp-ad width="300" height="250" layout="responsive"
  <div placeholder>Loading ad.</div>
  <div fallback>Ad could not be loaded.</div>


  • data-zone contains the numeric zone ID
  • data-client contains the numeric client/publisher ID

Other Articles in Ad Tag

This section describes the ad tag (serving code) with basic and advanced settings. It includes common ad serving setup instructions and answers frequently asked questions when integrating the ad tag into your site, blog or app.

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