Help Center Manage Your Account Banner, Richmedia, and Text Ads

Third-Party Pixel URL

For any banner image ad, Rich-Media/HTML ad, or VAST video ad, you can set a pixel URL for impression tracking from a third-party ad server. This feature is useful when the client also wants to track impressions on their own ad server or ad verification service. This is an optional setting. You can find it under "Advanced Settings" section when creating a new ad or editing an existing one.


  • An image pixel will be displayed as a 1x1 pixel image together with the ad.
  • A JavaScript pixel will be included inside a JavaScript tag. For a JavaScript pixel, append [AS:3PPIXELJS] to the end of the provided pixel URL.
  • You can enter multiple third-party pixel URLs into the same field, separating them with [AS:3PTRACKER].
  • For Rich-Media/HTML ads, you can append the third-party pixel tag to the end of the ad code.

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