Help Center Manage Your Account Banner, Richmedia, and Text Ads
Ad Specifications
Ad specifications (or ad specs) are requirements for an ad. Each website is unique and therefore, ad specifications can be different for each ad placement. For example: on your homepage, you might want static ad images for fast page loading. However, there are common and recommended standards and specifications. For more details, visit IAB Display Advertising Guidelines. For HTML5 ad specifications and recommendations, view the IAB HTML5 for Digital Advertising.Ad Dimension
The width and height of an ad. Text link would not have a dimension. Expandable ad would have 2 dimensions: one regular dimension and one expanded dimension. AdSpeed Ad Server can support all standard and customized dimensions.Maximum File Size
The maximum file size is in bytes, kilobytes (Kbytes), or megabytes (Mbytes). The larger the file, the longer it takes your visitors to download and view the ad. It is suggested that the file be as small as possible for a positive browsing experience with your website. For image files (GIF, JPG, PNG), we recommend 50-100Kbytes per image. For Flash files, we recommend 100Kb per file.Animation
GIF, SWF/Flash files support animation and more dynamic interactions. An animated GIF file loops through the animation and repeats several more times. For example: an animated GIF with 4 loop counts repeats the same sequence of animation 4 times and stops at the last image frame. Our ad server does not have a limit on the number of loops or the number of image frames. It is up to you to set a limit for aesthetic control.Backup Image Format
You can set a backup image for a SWF/Flash ad to display when Flash is disabled or not available in the browser. All common image formats are supported: GIF, PNG, JPG and BMP.Expandable Ad
An expandable ad can take up a small space when it initially loads but expands to a larger area upon a click or a hovering of your mouse over the ad.Other Articles in Banner, Richmedia, and Text Ads
Information about different ad formats, dimension, sizes, and specifications.
- Ad Dimension
- Ad Types
- Ad Weight
- Alternative Image/Media URL
- Click to a new or same window
- Click Tracking URL
- Destination URL or Click URL
- How can I convert a Flash ad into HTML5 for iPhone/iPad?
- How can I create a Google AdSense ad?
- How do I change the window title of my pop-up/pop-under ads?
- How do I mix image and text in an ad?
- How do I track click for Flash/SWF ads?
- How do I track clicks for HTML or Rich-Media ads?
- How do I track Flash/SWF ad with multiple clickTAGs?
- Image URL
- Rich-Media Ads
- Text alternative for banner ad images
- Third-Party Pixel URL
- Tutorial - Create a simple SWF with clickTAG tracking
Cannot find an answer for your question? Ask our Customer Care team
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- Fast Delivery and Ad Media Manager
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- Alternative Image/Media URL
"An alternative/backup image or HTML5 URL is used for Flash/SWF ads. This field accepts an image URL or a HTML ..."
- How can I convert a Flash ad into HTML5 for iPhone/iPad?
"Flash/SWF support is on the decline. Apple iOS devices (iPhone and iPad) do not support Flash. Google Chrome browser displays ..."
- Image URL
"The web address for the ad image (GIF, JPG, PNG, BMP file) or Flash ad (SWF file). For example: https://www.adspeed.com/placeholder-300x250.gif ..."
- Expandable Ad or Rollover Flash ad
"An expandable ad occupies a smaller area (eg: 728x90) and upon a user action (eg: mouse-over, button click) or after ..."
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