Pros and cons with ad serving on voice-enabled devicesWe are all looking for ways to make everyday tasks quicker and more convenient. One of the latest and most innovative ways to do that is to make use of the voice-enabled devices that are now on the market, including on your phone. With the use of these devices very much on the rise, advertisers are using them as another way to get the message out to potential customers. Going this route comes with a very definite set of pros and cons, all of which advertisers need to be aware of before they jump into this fast-growing method of marketing. Let’s take a closer look at some of the pros and cons of ad serving on voice-enabled devices.
Speed and convenienceThe reason that people are using voice-enabled devices more and more is because of the high level of convenience that they deliver. You aren’t always able to get to or type on your phone, but with a simple phrase, you have access to a world of information. The reality is that this is fast becoming the go to way to get what you need, which is why advertisers need to move with the times and explore this technology sooner than later.
Perfect for drivingIt is simply not safe to use your phone while driving. Plus, it’s now illegal in many places when you do that. Thus, hands-free operation is always likely to be legal, which makes voice-enabled devices all the more appealing, not to mention necessary. Local advertisers are aware that people search for businesses and services while on the go, so this is a perfect opportunity for location-dependent businesses, such as restaurants and gas stations.
Limited suitabilityOne of the current drawbacks of advertising on voice-enabled devices is that it’s only audio ads that are suitable for these devices. If you are an advertiser that relies more heavily on using images and other visuals as part of you marketing campaigns, then this may not be the best way for you to go. If, on the other hand, you are routinely running ads on local radio, this is a perfect opportunity.
Language challengesOne of the biggest negatives of voice-enabled devices is that they are often problematic for certain people. For example, if you have an accent of any kind, chances are you will not be understood, or if the question is stated in a certain way, you might be directed to something other than what you were actually looking for. This misunderstanding causes great frustration for users and might discourage them from using voice services. Another issue is that background noises can also interfere with the ability of the device to understand what you are saying.
Getting better and smarterThe truth is that voice-enabled technology is still very much in the early stages. While there are some limitations now, there is a good chance that they will be solved in the future. Like all technology, these devices will get better and more sophisticated with each new generation. Developers are already working on new apps and devices that will make advertising on voice-enabled devices even more appealing in the coming years.
Posted in AdServer for Advertiser AdServer for Ad Agency Ad Strategies by Watson F December 16, 2019
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