Blog Video Ad Server

Below are articles within Video Ad Server category on AdSpeed ad server website:
  • Ad serving on mobile versus desktop
    "All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More
  • Pros and cons of ad serving with 5G technology
    "Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. " More
  • What makes online video advertising attractive?
    "There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. " More
  • What are the pros and cons of online video advertising?
    "Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. " More
  • Benefits of outstream video ads
    "When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. " More
  • How to create effective video ads
    "It is not surprising to see ComScore reports showing monthly figures of the unstoppable growth of online content video views. Coupled with the fact that online video ads cost a fraction of that of TV ads, the growth of online video ads continues to boom. " More
  • What do the best video ads have in common?
    "If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. " More
  • What is VAST?
    "As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve this problem, the Interactive Advertising Bureau (IAB) created a Video Ad Serving Template (VAST), standardizing the interaction between video ad servers and video players. " More
  • Best practices for video ad serving
    "Video advertising is popular because it is easy to consume within a short amount of time. People are getting busier and busier. " More
  • Mistakes to avoid with video ad serving
    "You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. " More
  • Benefits of video ad serving
    "Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. " More
  • Introduction to in-stream video ads
    "As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
  • How does video ad serving work?
    "Video advertising has proven itself as an effective advertising platform since the first television advertisement in 1941. As more and more viewers watch television programs, music videos, Internet shows, and viral clips on the Internet, advertisers gain interest in the market. " More
  • Common mistakes with video ad serving (part 2)
    "There is a great feeling of relief that comes once you are happy with the current script for your upcoming video ad because it is an interesting and convincing video script. However, there's still several pitfalls that you need to avoid and we will discuss them today. " More
  • Serving up a powerful video ad campaign
    "There is an old adage that a picture is worth a thousand words. You would have to say that this is especially true in this day and age. " More
  • Common mistakes with video ad serving
    "There are many different ways to promote a business nowadays, but many people agree that video ads are considered near the top of the list. The ability to go into details about a product or service, while also showcasing what it offers, in a short amount of time, makes video ad serving a very attractive way to get the word out to consumers. " More
  • Tips to optimize video ad serving (part 2)
    "Visitors spend more time on sites with videos because people love seeing and sharing video content much more than just images and text content. It is much more entertaining, informational and engaging. " More
  • Tips to optimize video ad serving
    "We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case, then you can only imagine the potential value of a video. There is a reason why advertisers are turning to video ad serving to lure in customers, and it all begins with getting a ton of valuable information out to customers in a way that is both informative and entertaining. " More
  • Ad serving in modern TV advertising
    "The way people watch television has changed dramatically just in the last 10 years. Modern TV advertising means digital and Internet-connected advertising. " More
  • Benefits of online video advertising over traditional TV advertising
    "Video has always been a great way to advertise your products or services. However, TV spots are often out of reach for small businesses looking to get a significant media exposure. " More