What makes online video advertising attractive?There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the rise of YouTube has a lot to do with that, but there is actually more to the video age than meets the eye. Let’s take a look at 5 reasons why more and more businesses are turning to video in order to get their message across to the masses:
The Visual AspectYou have probably heard people talking about how a picture is worth a thousand words, so you can only imagine the word value of a well-made video. The fact of the matter is that we now live in a world that is faster paced than ever before. People want their information quickly, and there is no arguing the fact that video delivers it a whole lot faster than text.
FamiliarityYou may not be aware of it, but you have essentially been conditioned to viewing video ads for years. Ever since television programming came into being, there have been TV ads separating each of the shows at 15-20 minute intervals. Even YouTube videos are no longer immune to commercials, with a little snippet usually shown before each video starts. Not everyone may like it, but they are conditioned to watching ads.
Measurable resultsIn order to figure out whether or not an ad is having the desired effect, you need to be able to measure the results of that ad. When you display online video ads through a video-capable ad server, you are given access to all kinds of valuable data. You will be able to see how many people watched the whole ad, how many paused it, and how many clicked away before the ad was done.
ReachWhen you place an ad on TV, you are totally dependent on your target audience being in front of their set when it plays. That is not the case with online ads, especially since more and more people are now accessing the internet on the go. Your ad will be shown on laptops, desktop computers, smartphones, tablets, smart TV's and even gaming systems. You have the potential to reach an incredible number of people with a single ad at any given time of the day or night. That is something that traditional TV advertising simply cannot match.
InnovationIf you have seen the latest online ads, you may have noticed that they have become interactive in a number of different ways. Rather than just sitting through a standard 30-second clip, the viewer can click on links from within the ad, cast votes, answer a quick survey question, and much, much more. When you give the viewer something to do while they are watching the ad, it pulls them in and makes them feel as though they are part of it. That type of interaction will certainly help them remember your business.
Posted in Video Ad Server by John Z May 12, 2019 (first published July 2014)
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