Below are articles by John Z on AdSpeed
ad server website:
- Click-bait advertising can damage your business as an advertiser
"If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has very little to do with the headline you read, or which forces you to flip through countless ad-filled pages to hopefully get to the part of the story that you actually wanted to read. " More
- Serving up a powerful video ad campaign
"There is an old adage that a picture is worth a thousand words. You would have to say that this is especially true in this day and age. " More
- Ad serving on mobile versus desktop
"All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More
- Benefits of video ad serving
"Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at what sits at number two. " More
- Ad serving and privacy issues
"People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or services and continue to do so for as long as you are in business. " More
- Benefits of using your own ad server for Roku channels
"Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with businesses able to get their message out inexpensively and quickly, while also being able to hit a targeted audience. " More
- Advantages of an on-demand ad server
"Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons to be considered when going with an on-demand ad serving solution. " More
- Tips for effective in-app ad serving
"Mobile publishers develop apps and publish them onto app stores like Apple App Store or Google Play Store for people to download and install into their devices. These publishers often rely on advertising in their apps as one of the main monetization strategies. " More
- Five popular ad formats for mobile games
"Mobile game ads are advertisements that display inside games when people play those apps on their mobile phones and tablets. Gaming apps have one of the highest installs and engagements in app stores. " More
- Benefits of frequency capping in ad serving
"Advertising frequency refers to the number of times an ad shows to the same user in a given time period. Seeing the same ad more than one time can positively reinforce the advertising message in the audience’s mind. " More
- Tips to improve ad viewability
"An ad impression does not tell the whole story. The traditional definition of an impression is very broad. " More
- Finding suitable placements for ad serving
"Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work to be done before all goes live and begins generating views, clicks and sales. Also included in the process is finding suitable locations for ad serving. " More
- Benefits of outstream video ads
"When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. " More
- 5 ways small advertisers can use video advertising
"You have probably heard the old saying about a picture being a thousand words. Given that rate of exchange, just how valuable would a video be to a small business in today’s market? " More
- Security issues with ad serving
"In the world of online advertising, there is a lot of money to be made for both publishers and advertisers, which is why so many are keen to get in on the act. There are also countless ad serving companies out there who are making the process of connecting advertisers and publishers that much easier. " More
- Introduction to in-stream video ads
"As more and more people have broadband Internet and high-speed cellular data service, online video is becoming more popular than ever before. When you search something, video results are often featured on the top because it is visual and can deliver a lot of information within only a few seconds. " More
- Five ways to earn advertising revenue from your hobby website
"Is there something that you are passionate about and that you could talk about for hours on end? Perhaps it’s a pastime or hobby that interests you and that you would like to share with others. " More
- Tips to maintain ad revenue for publishers during the pandemic
"The global pandemic of 2020 brings many changes, both suddenly and dramatically. Things that you know pre-crisis may now be out of date so it is a good time to take a fresh look. " More
- Benefits of a video ad server for Roku
"Back in the day, the number of ways to advertise and get your message out were rather limited. The arrival of the Internet, smart TVs, set-top devices like Roku and video streaming services changed everything about how we consume video content. " More
- Ad serving strategies in mobile games
"Advertising has become one of the most popular ways for monetizing apps. Mobile game ad serving is a win for everyone: " More