Security issues with ad servingIn the world of online advertising, there is a lot of money to be made for both publishers and advertisers, which is why so many are keen to get in on the act. There are also countless ad serving companies out there who are making the process of connecting advertisers and publishers that much easier. While some of those companies are great at what they do, there are also some who are in it for the wrong reasons or for malicious reasons. This is where security issues can arise in the world of ad serving, which is why it is important for everyone to keep their eye on the ball when entering into this world. Let’s take a closer look at some security issues with ad serving.
Follow the moneyAs we mentioned at the top of this article, there is a lot of money to be made in ad serving. With that in mind, there are unscrupulous types out there who will go out of their way to grab as much of that money as possible using shady and illegal techniques. The most common way of doing that is to create fake traffic, generate fraudulent views and clicks that are designed to bilk advertisers out of their money without them getting real customers in return.
Deal with a complex ecosystemThe world of online advertising is a big one with a lot of moving parts and a lot of different places to go. There are countless ad vendors out there and even more ad services, which can make things complicated for those looking to dip their toes into online ad serving for the first time. With that in mind, it’s always a good idea to perform your due diligence before jumping in with both feet. Know exactly what you want to get out of ad serving and choose a reputable partner that best suits your specific needs.
Watch for danger when everything is connectedOne of the biggest security issues with anything you do online is the presence of malware and viruses. With so many devices with the Internet of Things, those viruses can spread like wildfire in no time at all. A bug and security exploit in one system can open up a passage to infect many more systems. A malicious ad can be used to take over a phone which then can be used to infiltrate business accounts.
Stay alert with a deep ad serving chainAd serving is often not just as simple as a direct link between the advertiser and the publisher. More often, it involves more vendors like ad servers, ad networks, ad exchanges, ad verification services, and CDN for ad delivery. Because the ad chain runs deep with many layers, there are a lot of things that could go wrong. It can become all easy to get sucked into a vortex where you don’t really understand what is going on. With so many little details in the ad chain to attend to, your security can be compromised without you even noticing.
Keep it simpleWhile things can be overly complicated in ad serving, your best bet for success is to keep it simple from the start. A direct and long-term relationship between publishers and advertisers is simple yet very strong and mutually beneficial. Banner, ads, texts ads, and native ads are not only effective, they are also fast to load and secure. Stick with those, keep things simple, and you may never experience any real security issues.
Posted in Ad Fraud Ad Strategies Selling Ads Directly by John Z July 27, 2020
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