Blog Ad Strategies

Below are articles within Ad Strategies category on AdSpeed ad server website:

• Ad serving for the travel industry with the on-going pandemic

  "While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. " More
• Ad serving strategies for a post-pandemic world (part 2)

  "After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down, it is a good idea to prepare your digital marketing for this new environment. " More
• How does online advertising depend on weather conditions?

  "The performance of online advertising depends on a number of different factors, but can you believe that the weather plays a part? When you think about it, the weather does have an effect on our mood and daily activities, so it really should not come as a surprise that we would be influenced by different types of ads depending on how we feel. " More
• Changes to advertising audience after the pandemic

  "We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. " More
• Advertising on airplanes

  "If you pay attention, you will clearly see that advertising is around us wherever we go. There are certain places where we expect to see ads, but there are also many that tend to come as a bit of a surprise. " More
• Advertising at a local event

  "If you operate a business that is limited to serving the local community, there are plenty of great ways to get the word out about the products and services that you offer. One of the most effective ways to spread you message is at local events across the city or state that you operate within. " More
• How to build a sustainable revenue stream from online advertising

  "Advertisements are obviously a big deal when it comes to generating revenues for online businesses. Some website owners have a misconception that making money through online ads is easy and anybody can do it. " More
• How to build and manage your online business reputation

  "Even if your company does not do any business online, you are still going to have an online reputation. There are several major websites devoted to customers delivering feedback and review on the experience they had when dealing with a business. " More
• Pros and cons of AI with ad serving

  "When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality is that AI has been around for a while and is responsible for a lot of very positive things in the world. " More
• Do's and don'ts when advertising to businesses

  "Marketing to business owners is not all that different from advertising to end consumers, after all, they are people too. While there will be differences in techniques, the overall emphasis on your marketing efforts will mostly be similar to how you would reach and persuade individual customers to buy your product or service. " More
• Ad serving during a slow economic recovery

  "When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well as some businesses and industries, have had it much worse than others, but everyone has had to make some sort of adjustment. " More
• How to calculate a simple advertising budget

  "Depending on your business size and type, a marketing plan can be very comprehensive or it can be as simple as an estimate as a starting point. To calculate a simple advertising budget, you need to determine your gross mark-up, or gross profit. " More
• How does age affect online ad serving?

  "It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not put together the same marketing material for a younger audience that they would for an older one, and nowhere is that more obvious than in the world of online ad serving. " More
• Should you buy traffic to your site to increase advertising revenue?

  "Back in the early days of the Internet, it was not uncommon to see sites with traffic counters located somewhere on the main page. It was assumed that the sites with the largest numbers had to be the most successful, but that was, and still is, not always the case. " More
• Problems with click-bait advertising and how to avoid them

  "Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines and images to lure users into clicking on an ad or visiting a website. The goal is to generate a large amount of traffic to a website or other online destinations without considering if the content is actually relevant or valuable to the viewer. " More
• Advantages of dynamic smart ad serving

  "Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. " More
• Five concerns with outdoor advertising

  "When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. " More
• Serving ads during the holidays

  "The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers to reach their target audiences. People are in the mood for shopping and they know there are plenty of deals and promotions. " More
• Advertising opportunities in public buildings

  "When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. " More
• Ad serving strategies for a post-pandemic world (part 3)

  "The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. This sounds like great news and we are all happy that the horrible experience is pretty much in the rearview mirror. " More