Blog Ad Strategies

Below are articles within Ad Strategies category on AdSpeed ad server website:
  • Problems with click-bait advertising and how to avoid them (part 2)
    "Using click bait in ads is problematic because of misleading content and ad fatigue. Moreover, it may generate traffic in the short term but often damage the reputation and make it more difficult to reach the target audience. " More
  • Five concerns with outdoor advertising
    "When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. " More
  • Advertising at public events
    "There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. " More
  • How does online advertising depend on weather conditions?
    "The performance of online advertising depends on a number of different factors, but can you believe that the weather plays a part? When you think about it, the weather does have an effect on our mood and daily activities, so it really should not come as a surprise that we would be influenced by different types of ads depending on how we feel. " More
  • How to build a sustainable revenue stream from online advertising
    "Advertisements are obviously a big deal when it comes to generating revenues for online businesses. Some website owners have a misconception that making money through online ads is easy and anybody can do it. " More
  • Ad serving strategies for a post-pandemic world (part 2)
    "After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down, it is a good idea to prepare your digital marketing for this new environment. " More
  • How does advertising use your imagination?
    "Whether you are aware of it or not, advertisers do not necessarily think of you as a mindless sheep who will buy anything that they put in front of you. The reality is that they put together a series of words and images in the ad server that are carefully designed to put your own imagination to work. " More
  • Ad serving strategies for a post-pandemic world
    "We just went through the peak of a very big pandemic, one in the history book. It affected and is still wreaking havoc across the whole world. " More
  • Privacy considerations with online advertising
    "Advertisers understand consumers seldom make a purchase the first time they see an ad online. Therefore, they will often collect information from potential customers who view, click or interact with their ads on a publisher’s website. " More
  • How does advertising exploit human’s seven sins?
    "We are all, at one time or another, lured into partaking in one or more of the seven deadly sins. Advertisers and marketers knowingly or unknowingly play on these human weaknesses with their ads. " More
  • Do's and don'ts when advertising to businesses
    "Marketing to business owners is not all that different from advertising to end consumers, after all, they are people too. While there will be differences in techniques, the overall emphasis on your marketing efforts will mostly be similar to how you would reach and persuade individual customers to buy your product or service. " More
  • Ad serving for the travel industry with the on-going pandemic
    "While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. " More
  • How to calculate a simple advertising budget
    "Depending on your business size and type, a marketing plan can be very comprehensive or it can be as simple as an estimate as a starting point. To calculate a simple advertising budget, you need to determine your gross mark-up, or gross profit. " More
  • How does age affect online ad serving?
    "It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not put together the same marketing material for a younger audience that they would for an older one, and nowhere is that more obvious than in the world of online ad serving. " More
  • Changes to advertising audience after the pandemic
    "We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. " More
  • Ad serving strategies for a post-pandemic world (part 3)
    "The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. This sounds like great news and we are all happy that the horrible experience is pretty much in the rearview mirror. " More
  • Advantages of dynamic smart ad serving
    "Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. " More
  • Advertising opportunities in public buildings
    "When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. " More
  • Advertising on airplanes
    "If you pay attention, you will clearly see that advertising is around us wherever we go. There are certain places where we expect to see ads, but there are also many that tend to come as a bit of a surprise. " More
  • How to fight against click fraud
    "Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program imitates a legitimate user clicking on an ad, for the purpose of generating a charge per click (CPC) without the advertiser receiving any actual benefit. This fraudulent activity can be costly for advertisers because they pay for each fraudulent click without receiving any value in return. " More