What do the best video ads have in common?

video advertising If you spend any amount of time online, you know that video ads are now a regular part of internet browsing. It is the movement and sound of a video that often makes people take notice in a way that they would not have if the ads were static. If you are thinking of creating a video ad, you will want to make sure that people actually watch it as opposed to closing it as fast as possible. Here are a few tips that will help your video deliver the results you are hoping for:

Get the attention of the viewer

Think about how you feel when you watch a movie in the theater. Do you find that you are pulled into the story more quickly when the movie in question has a memorable opening? Most people are, and the same goes for a video ad. If your opening is strong, your chances of having the visitor watch it until the end are greatly increased. Start the ad in a way that will immediately grab the attention of everyone who sees it.

Pass along your message

While you want to make the video entertaining and captivating, you also want to ensure that your core message is also delivered along with any call to action you may have. Do not let the message get lost within the ad or all the hard work to get the attention of the visitors will render useless.

Tell a story

A good way to get your message across is to tell a story in the video that you create. It could be a little bit about how your business got started, or how the product you are selling came into being. Viewers connect better when they feel they are being let in on a secret or shown behind the curtains of how your business operates. When they connect with the story, there is a much better chance that they will make a purchase.

Make it memorable

Even if you have all of the aforementioned elements included in your video, it will only make an impact if it is truly unique and memorable. Better yet, people will start to talk about the video with others, and will even share it via all the major social media sites if it something that really made them laugh or think. Having your ad go viral and spread across the internet is, for many, the ultimate success story in modern marketing.


The only way to know if you ad is a hit or not is to make sure that you have a way of measuring all the important data. It is recommended to use an ad server with video serving capabilities to easily gather all the pertinent data to then effectively evaluate the ads performance. This includes seeing how many people view the video, as well as how many stop watching at certain points. If you see that a deluge of people stop watching at a similar point in the ad, it may point to the place in the ad that is not effective. You can then update the ad, relaunch, and revaluate.
Posted in Video Ad Server by Watson F May 12, 2019 (first published September 2014)


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