Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:

• Ad serving trends during and after the pandemic

  "The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. " More
• Knowing your audience when serving ads

  "There are several different elements that go into creating a successful advertising campaign, not all of which may be known to you at this point. It is all about understanding what does and does not work when serving an ad, and then being able to make changes on the fly in the ad server that can turn an underperforming campaign into one that delivers a positive ROI. " More
• In-game ad serving considerations

  "Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. " More
• Ad serving for the travel industry with the on-going pandemic

  "While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. " More
• Challenges for business with ad serving during the pandemic

  "Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. " More
• Providing good customer service to your advertisers

  "In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with. " More
• Building an effective ad serving strategy post-pandemic

  "Many countries are going through their third or fourth waves but many people believe the worst might be behind us. Vaccines are widely distributed in many cities and that brings more positive news and lower infection rates. " More
• Mistakes to avoid with video ad serving

  "You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. " More
• Opportunities for publishers after the pandemic

  "At a time when we are seeing businesses close up shop and others struggling to find employees and fight rising inflation, you might think that everything is doom and gloom. While there certainly are many problems and issues that need to be addressed, the reality is that we are living in a time where there are many opportunities for online publishers as we come out of the pandemic. " More
• Challenges to publishers after the pandemic

  "There has been a lot of talk about how the pandemic has affected business, with many failing to survive the past couple of years. Those who did survive had to alter their business plan, which included doing more online sales and services. " More
• Advantages of podcast ad serving

  "It wasn’t so very long ago that there were only a handful of podcasts out there, but in recent years, they have exploded in popularity. The number of active podcasts is now in the millions, with that number growing daily. " More
• Tips to optimize video ad serving

  "We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case, then you can only imagine the potential value of a video. There is a reason why advertisers are turning to video ad serving to lure in customers, and it all begins with getting a ton of valuable information out to customers in a way that is both informative and entertaining. " More
• Tips to optimize video ad serving (part 2)

  "Visitors spend more time on sites with videos because people love seeing and sharing video content much more than just images and text content. It is much more entertaining, informational and engaging. " More
• Changes to advertising audience after the pandemic

  "We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. " More
• Considerations for business after the pandemic

  "We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to find a way to adapt to stay alive. " More
• Ad serving during a slow economic recovery

  "When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well as some businesses and industries, have had it much worse than others, but everyone has had to make some sort of adjustment. " More
• Black Friday ad serving during the pandemic

  "One of the biggest shopping days of the year in the United States is referred to a Black Friday. Coming the day after Thanksgiving, Black Friday is traditionally when great deals are delivered and the buying public starts ticking off items on their Christmas list. " More
• A brief history of advertising

  "Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. " More
• Benefits of in-app ad serving

  "With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. " More
• Ad serving predictions after the 2020 pandemic

  "It’s safe to say that 2020 has been one of the worst years in modern history, with the COVID-19 pandemic sitting at the top of a rather nasty list of events. It’s hard to find good news these days, but we do have a glimmer of hope brewing, as it appears that several highly effective vaccines will soon be made available, likely to those who need it the most first. " More