Blog Watson F

Below are articles by Watson F on AdSpeed ad server website:
  • Considerations for advertisers with in-app ad serving
    "As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a mechanism, through which a publisher monetizes its mobile app with advertising delivered via a mobile ad server. " More
  • Benefits of in-app ad serving
    "With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. " More
  • Ad serving predictions after the 2020 pandemic
    "It’s safe to say that 2020 has been one of the worst years in modern history, with the COVID-19 pandemic sitting at the top of a rather nasty list of events. It’s hard to find good news these days, but we do have a glimmer of hope brewing, as it appears that several highly effective vaccines will soon be made available, likely to those who need it the most first. " More
  • What is an advertising agency and how to choose a good advertising agency?
    "Whether you own a large business or a small privately owned business, advertising is an important part in telling the world what you have to offer. Finding the right advertising agency to help you achieve your goals can be difficult and can take a lot of time. " More
  • Considerations for suitable ad placements
    "Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. " More
  • OTT versus traditional TV advertising
    "Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. " More
  • Advantages of a self-service ad serving program for publishers
    "Let’s say that you have a website with quality content and good traffic. You want to start making some money from publishing ads. " More
  • How can an ad server help with media buying?
    "Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. " More
  • Ad serving during the re-opening stage
    "We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. " More
  • Online advertising impacts to kids during the pandemic
    "During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. " More
  • A brief history of advertising
    "Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. " More
  • Black Friday ad serving during the pandemic
    "One of the biggest shopping days of the year in the United States is referred to a Black Friday. Coming the day after Thanksgiving, Black Friday is traditionally when great deals are delivered and the buying public starts ticking off items on their Christmas list. " More
  • Ad serving during a slow economic recovery
    "When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well as some businesses and industries, have had it much worse than others, but everyone has had to make some sort of adjustment. " More
  • Ad serving tips for a more effective in-app advertising experience
    "In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. " More
  • Ad serving for a work-at-home audience
    "With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and family life. " More
  • Ad serving in an uncertain economic time
    "When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. " More
  • Advantages of mobile advertising
    "Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. " More
  • Top mobile advertising trends you should know
    "Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. " More
  • Popular online advertising trends for 2020
    "Regardless of your industry or products and services that you sell, the following major digital marketing trends cannot be ignored. Only a few years ago, companies just needed a website and maybe a Facebook page. " More
  • How to use online advertising for reputation management
    "Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any business if they do not keep track about what is being said about them online. " More