Ad serving tips for real estate agentsWhen it comes to building a brand and growing a business, real estate agents really need to get their name and face out there. There is an incredible amount of competition in the industry, with the realtors that do the best very often those that have a recognizable name or face. Brand building within the real estate industry is a major task and many agents prefer online advertising because that is where many people now go to shop for a new home or rental property. Realtors looking to jump into the market can get ahead of the competition quickly by paying attention to the following:
Build name awarenessIf you regularly see those ads for local lawyers, you probably wonder why they all work so hard to put their faces out there. We all tend to ignore those ads, or so we believe, but as soon as we see their face on a billboard or TV spot, we automatically know their name. The same rules apply when advertising for real estate, as getting your name out there in a clustered market is the most effective way to get known, which is perhaps why display ads and video ads are so common in this industry.
Generate leadsBesides building a brand, real estate agents turn to advertising in an attempt to generate as many new leads as possible. This is why realtors will often go with CPA, pay-per-result form of ad serving, which is when a fixed amount is paid out when a legitimate lead is generated. Real estate is very much a lead-based business, so perhaps it’s no real surprise that this form of advertising would be very popular among real estate professionals.
Have a web presenceA recognizable face or name is not enough for a real estate agent. They also need to be able to show that they can get the job done when they take on a new client. In an industry this crowded, results matter. Ads should always, link to a website for more information. A website is perhaps the ideal way to show that off, as they have the space there to show the photos of properties they are currently marketing, as well as those that they have successfully sold. The website should have many photos, testimonials, and of course, contact information.
Make use of social mediaAnother great method of advertising for real estate agents is on social media. Social media is great for quickly answering questions that potential clients might have. You can also share or post articles on your social media pages and link back to your website. It’s also where satisfied customers are likely to talk up your good work and refer you to friends. Word of mouth is big in this industry.
Grow your list of subscribersJust because someone isn’t looking for a new home right now doesn’t mean that they won’t be in the future. When putting together a website, make sure that it contains a form for people to subscribe. From there, you can create a newsletter that shows off your latest listings, as well as offering additional ad space where you can run some cross promotions with other services like financing, home inspection or remodeling services.
Posted in Selling Ads Directly Ad Strategies AdServer for Publisher AdServer for Advertiser by Watson F April 15, 2019
- Online advertising for your real estate business
"Real estate is one of the most competitive industries in the world with many agents vying for a smaller number of properties. Therefore, they need to get creative in drumming up leads. " More
- Benefits of ad serving for real estate agents
"When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an online business or even sell a book. " More
- Benefits of ad serving for real estate agents (part 2)
"Real estate agents are experts at marketing and they understand the importance of online marketing. When serving ads online for their properties, they can achieve low cost and high reach for their ad campaigns. " More
- How many ad placements should you have in your email newsletter?
- Impact of ad blocking on advertisers and publishers
- Basic ad serving metrics: impressions, clicks and click-thru rate
- Serving ads during the re-opening phase
- Challenges for business with ad serving during the pandemic
- Advantages of a self-service ad serving program for publishers
- Advantages of online ad serving during the pandemic
- Tips to manage multiple ads effectively in your ad server