Blog Advertising Glossary

Below are articles within Advertising Glossary category on AdSpeed ad server website:

• Basic ad serving metrics: impressions, clicks and click-thru rate

  "Ad serving metrics are essential for measuring the performance of your digital advertising campaigns and understanding your audience's behavior. Impressions, clicks, click-thru rate, conversions and events are some of the most common ad serving metrics that every marketer should know and understand. " More
• Basic ad serving metrics: conversions and events (part 2)

  "In addition to impressions and clicks, conversions and events are two other important metrics that you should track when evaluating the performance of your ad campaigns. Conversions Conversions refer to the number of times a user completes a desired action after clicking on an ad. " More