Blog Ad Blocking

Below are articles within Ad Blocking category on AdSpeed ad server website:

• Impact of ad blocking on advertisers and publishers

  "Ad blockers are software programs that prevent advertisements from being displayed on websites. They have become increasingly popular in recent years because more and more people have become frustrated with the overwhelming amount of ads they encounter online. " More
• How does an ad blocker work?

  "There are very few sites on the internet today that do not have some form of advertising embedded within their pages. Online advertising is big business. " More
• How should advertisers handle ad blocking?

  "As much as you would love to get your ads in front of as many people as possible, there are going to be times when they end up getting blocked, often by visitors with an ad blocker installed on their computer. Ad blocking should be considered part of the online advertising business, and you should be aware that there are always going to be some ads that do not get to their programmed destination. " More
• Why do people block online ads?

  "Advertisers are often frustrated to learn that the ad campaigns they have spent money putting together end up being hurt by ad blockers. Most people believe that the only reason ads end up being blocked is because people simply don’t want to see them, but that is not always the cases. " More
• How should publishers handle ad blocking?

  "Publishers have a variety of different revenue streams available to them, but the one that is perhaps the most popular is advertising revenue. This can be a very profitable addition to a website, as it is easy to set up, and requires no initial investment. " More
• How does ad blocking affect publishers and what can you do about it?

  "Great content should be rewarded with more than just a ‘like’ or a ‘share’. People write such content for a living and they hence need to make money from it. " More
• Five ideas to make visitors enjoy advertising on your website

  "There are a number of different ways to make money from your website that go beyond the mere selling of your own goods and services. One method that many busy sites employ is the use of advertisements. " More
• Ad serving tips to help people hate ads a little less

  "The average person understands the need and reason for advertising, but that doesn’t mean that they enjoy seeing ads. More and more, we are seeing companies let people avoid ads and pay extra for a premium plan to get ad-free services. " More
• Ad serving and privacy issues

  "People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or services and continue to do so for as long as you are in business. " More
• Five reasons why you should worry about where your online ads are shown

  "There is no denying that publicity via online advertisements can help take your business to new levels, as it allows a huge audience of people to see what your business has to offer. Online advertising is a cost effective way to be seen and increase sales, but it can also backfire if you end up placing your ads in the wrong places. " More
• How to deal with ad blocking

  "There are a lot of people out there who want to have an online experience that does not include seeing ads on every website they visit. That said, there are also those who understand that ad revenue is crucial for websites and the people behind them. " More
• In-game ad serving considerations

  "Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. " More
• Issues with online ad serving

  "When you are trying to market your business, there are several different advertising avenues available to you. Online advertising has become incredibly popular, and for very good reasons. " More
• How should a publisher handle viewers with ad blocker?

  "Advertising is a valuable income stream for publishers. Most website users are perfectly okay to deal with a couple of ads because they understand that doing so will allow the site owner to invest his/her time and effort to maintain the site and continue creating new content and features. " More
• Benefits of in-app ad serving

  "With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. " More
• Ad serving benefits with native ads

  "If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a negative response to ads has more than likely clicked on a few over the years and might have been influenced by the advertising messages in one way or another. " More
• Negative effects of ad targeting

  "Every business, regardless of what they sell or provide, has a target audience that they are trying to reach. Therefore, it makes sense for them to spend the bulk of their marketing budget going after that audience. " More
• How to troubleshoot when an advertisement does not show

  "Whenever you place ads on your website, you need to take the time to make sure that they always display as they were intended. If your ads are broken, don’t show correctly, or have some kind of broken link, you need to correct these issues as quickly as possible. " More